It doesn’t matter whether it’s a new contact or a long-time friend; there is an absolute need to keep in touch.

To create an effective and valuable long-term relationship, take a leaf from successful marriage and couples counseling – communicate, communicate, etc.

But also understand that your keeping in touch aims to fulfill two absolute goals

Keep your name on their radar so that you are the go-to person when it comes to helping them with their needs
Distinguish you from competitors

Here’s a couple of examples from business and job search

You need to develop a strategy, and the key to the success of your strategy is not volume or frequency; it has to come down to value.

Bombarding a client with sales pitches will, ultimately, drive them away.

Examples good and bad

Keep in Touch Strategy ideas

Birthdays and Anniversaries
Event invitations
National, religious or ethnic events
be helpful
google alerts and congratulate people
Community involvement and casual encounters
Email
Social media, but be careful
Make it a habit
If at first, you don’t succeed
Add value relay information
Contact list management
Please give them a pat on the back but be specific why
Lunch or coffee
Thank you should never be underplayed
Face time and put away the iPhone